The BBC has announced the next phase of its plans to make its content, products and services more personalised and tailored to all viewers and listeners which they will be able to do by requiring viewers to register and sign in for every visit. Today’s developments are the latest stage in reinventing public service broadcasting by using data. A more personal BBC means helping viewers and listeners find more of what they like through more personalised experiences, and - using data - the BBC will be better informed to make decisions around future programming for everyone.
I want everyone to get the very best from the BBC. By learning about what you want and like we can take you to more of the great programmes you love, stories you might be interested in and content you might otherwise never have discovered.
Tony Hall, BBC Director-General
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